Microsoft Dynamics 365 - Customer Voice - An Overview - Part-1

 Microsoft has created Dynamics 365 - Customer Voice and this blog is to provide an overview of the features.

Customer Voice is an Enterprise Customer feedback design, collection and management app. It allows you to design / send surveys and collect / analyze feedback from the surveys sent. Customer Voice is an enhancement to and re-branding of Microsoft Forms Pro. The data is stored in Dataverse (another rebranding - previously CDS) and it can be connected to a Dynamics 365 environment. 

1. Demo - To setup a demo of Customer Voice - go to this link. https://dynamics.microsoft.com/en-us/customer-voice/overview/ and sign up for a 30 day demo. 

2. Project - Once the demo environment is up you will be creating a Project. The project is a repository for all your Survey related data (Surveys, Satisfaction metrics, Email templates, Power Automate flows and Reports). Project is linked to a specific Dynamics 365 / Power Platform Dataverse environment. So if you have Dev / QA / Prod environments you can create and link a project for each specific environment. 

Microsoft provides easy to deploy Project templates or you can select a Blank template. 

You can also share a Project with other users so that other users can design and send their own Surveys. 

3. Design Surveys - Once you have created the Project, now you are ready to design your own Surveys. If you selected a Project template the first survey is already created for you to customize and built upon. You can modify / add questions to the survey.

Design Survey

You can customize your survey to include -

1. Personalization - Adding upto 15 variables in your survey (First Name, Last Name, ...)
2. Branding - Changing theme, font and background 
3. Metrics / KPI - Adding upto 10 customer satisfaction metrics per Project
4. Add Survey Language - You can add upto 23 languages and the Survey question translation
5. Add Branching - using Power Automate flows
6. Formatting - Add Progress bar, question #'s and shuffle questions

You can also preview and test the Survey to make sure it works as designed.

4. Send Survey - Once the design is done you can send the Survey using multiple options

1. Email - Send the survey using email.
2. Power Automate - Trigger a survey email using Power Automate
3. Embed - the survey in a web page
4. Send a link to the Survey in an email or add to web page 
5. Send a QR code of the survey by email or add to web page

    The Distribution settings allow you to customize the survey send settings.

Send Survey

A survey invitation record is created for every survey sent by email or using Power Automate to trigger an email. Statistics is collected on the survey invitation and analyzed.

5. Analyze responses - 

The response received are analyzed and reports generated. There are 2 types of reports.

1. Satisfaction metrics (Customer KPI reports) - They are based on the answer to the questions linked to metrics. The satisfaction metrics can be - CSAT / NPS / Sentiment

2. Survey response - A report is generated for every survey sent and response received.

Metrics report

Survey report

Hope this blog helps you getting started on the Customer Voice and let me know about your specific questions / experience using it. In my next blog I will write about some important considerations for using Customer Voice. Thanks for reading. 

@MihirCRM

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