Set-up AI for Sales with Dynamics 365 - II

This is part II of my blogs on Dynamics 365 AI. In part-1 I wrote about how you can increase your Sales by using Dynamics 365 AI for Sales. This blog is about setting up AI for Sales. There may be some challenges in installing AI for Sales and I hope this blog helps you to simplify the process.

Follow the steps below to set-up AI for Sales in a trial environment.

1. Trial environments & licenses - I created a trial environment for Dynamics 365 which provided Office 365. Also added the following trial licenses to my Office 365 subscription.

Trial licenses

As I mentioned in my earlier blog, AI for Sales is a different application and needs a separate license. It is important to have the right licenses in place before you can do any set-up for AI for Sales. Assign the above licenses to the admin user.

2. Install Sales Insights add-on -
Once the license is assigned to the admin user you can log into Dynamics 365 as the admin user. Go to Settings > Sales AI and select Get it Now.

Get AI for Sales

You can also install from the admin portal.
In Office 365 go to Admin portal  > Dynamics 365 admin center and select your instance. Go to configure solutions as shown below. Add the sales insights add on solution. You will need to wait for the Sale insights add on install to be completed.

Add Sales Insight solution

You can check the install status of the Sales Insight add-on as shown below.

Installed

 You will need to go back to Dynamics 365 > Sales AI and provide permissions for external systems (Azure ML) to access the user data for AI for Sales App as shown below.

Permissions needed

I also got an update notification which basically required me to re-install the app again - refer below.

Update notification

App install

Once the app is installed you will see the following on Sales AI - 

Ready to configure

3. Configure Sales AI - Now that the solution is installed you are ready to configure AI for Sales. 

In Dynamics 365 go to Settings > Sales AI > Overview > Dynamics 365 AI for Sales.

Here you will be able to configure the following and also note the required data for set-up.

3.1 Relationship analytics - Requires access to data in Exchange online. 

Relationship Analytics

3.2 Predictive Lead Scoring - Requires 100 qualified and 1000 disqualified leads for model creation.

I created a sample 1100+ leads data and imported them to create the lead prediction model. (If you need this sample data for testing, do connect with me on LinkedIn or twitter @mihircrm and i can provide the same)

Lead model creation

After few hours the lead prediction model was created by AI for Sales

Lead prediction model

As you can see the model is categorizing the leads in 4 buckets (A,B,C & D) with a scale from 0-100. You can manually configure the scale if needed. If there is a new set of data that was imported you can even retrain the model. Over a period of time as new leads are generated, rejected or qualified it may be a good idea to check the veracity of the model.

3.3 Predictive Opportunity Scoring - This requires 400 qualified and 600 disqualified opportunities to create a model.

4. Error handling - As I was doing the initial testing on model creation I sometimes got the following error message. 

Error in model creation

You may stumble upon this error and there is a workaround for it. You can go to advanced find and do a search on records for LeadModelConfig entity. 

Lead Model Config

Delete the records in the LeadModelConfig and this will allow you to  re-run the model creation.

Delete

I hope this walk through help you in setting up Dynamics 365 AI for Sales. In my next blog I will write about the Dynamics 365 AI for Sales app. Do let me know about your experience with AI for Sales and keep reading.

Mihir Shah

365WithoutCode

Dynamics 365 AI - Systems of Intelligence

Microsoft has introduced a suite of AI apps with Dynamics 365. This blog talks about Apps for AI as the new systems of intelligence.

Enterprise journey to intelligence -

The earlier enterprise applications were called Systems of Records - This were the Operations , Accounting / finance and HR applications used to record sales transactions, do accounting and process payroll. This formed the traditional ERP business apps.
As the Customer became recognized as King (or Queen for that matter) new Systems of Engagement were created for acquiring, winning and keeping the customer with the business, the CRM apps of Marketing, Sales and Customer Service.
Now that we have had both the Systems of records and Systems of Engagement the need was to combine the data that was collected and gain intellectual insights. Additionally technology has enabled us to train machines (develop algorithms) to recognize patterns in the data, learn and predict possible future outcomes and take actions from the insights thus evolving into AI.  Now we have what is called the Systems of Intelligence in the form of Machine Learning and AI.

Apps in Dynamics 365 -

There are mainly 3 types of applications (or apps) that you can purchase with Dynamics 365 - Business apps, AI apps & Mixed Reality apps. 
The business apps consists of -
1. Customer Engagement - The traditional CRM - Sales / Customer Service and Marketing suite
2. Finance & Operations - ERP suite
3. Retail - Point of Sale solution
4. Talent - HR solution

Dynamics 365 AI

Now Microsoft has added intelligence & made it more interesting by bringing in the Dynamics 365 AI apps
1. AI for Sales
2. AI for Customer Service insights
3. AI for Marketing Insights
The Apps for AI are built to be integrated with the Sales, Marketing and Customer Service apps. They add intelligence to the data collected, stored and processed within the business apps. Integrate the Apps with other Microsoft solutions - Office 365, Power Apps and Power BI... and the possibilities for transforming your business with intelligence becomes very real.

Design for AI -
Looking back when we were designing and developing the Systems of Records the focus was on management & exception reporting to get a 360 view of business. With Systems of Engagement the focus changed to 360 view of the Customer.
Today as you are building new applications for the future - remember to incorporate and design for AI. The Systems of Intelligence will be those that -
1. provide actionable insights
2. are cognitive and self learning
3. reinforce human intelligence

I am assured that the new Dynamics 365 AI apps are the beginning of the Systems of Intelligence and the road ahead is as exciting as it is challenging.

I will write more as I get my hands dirty with the Dynamics 365 apps for AI. Thanks for reading.

Mihir Shah
365WithoutCode